Jueves, 26 Septiembre 2013 11:15

MONCLER LUNETTES FEATURING PHARRELL WILLIAMS

    Moncler, a byword for the down jacket, is presenting a collection of timeless sunglasses loyal to the philosophy
    of the brand which, in the course of its 60-year history, has created a look that goes beyond passing trends.
    Tradition, modernity and technology: these are the sources of inspiration for the creative team at Moncler
    behind the Moncler Lunettes project. A collection that is as impeccable as the style of Moncler, which since
    1952 has cut across customs, habits and cultures with just one garment, the down jacket; a jacket that has
    always managed to change form whilst remaining true to itself.

     

    monclarThe guest designer of honour for Moncler Lunettes is three-time Grammy Award winning musician and
    producer Pharrell Williams. The American songwriter, music producer, recording artist and fashion designer
    has been an integral part of the entire project; he designed a men’s and women’s range of sunglasses, and is
    also the face of the advertising campaign.


    Remo Ruffini, Chairman of Moncler, was the driving force behind the ongoing artistic partnership with
    Pharrell Williams. “He represents the very best of all that is contemporary, creative and international, the
    same characteristics that underpin the entire Moncler project and the Moncler Lunettes collection”.
    Moncler Lunettes featuring Pharrell Williams are sunglasses halfway between Futurism and Fifties Style.

    They will be officially presented in Paris on 26th September to mark the opening event for the new Moncler
    flagship store at 7, Rue du Faubourg Saint Honorè. The event coincides with Silmo, the French fair dedicated
    to eyewear, scheduled to take place from 26th to 29th September in the French capital.
    The frames, made from a single piece of titanium, have been designed to offer depth and thickness on the
    sides, whilst the front achieves an extremely lightweight look. The lenses, in nylon like the arms, guarantee
    the utmost flexibility and resistance, whilst the very low specific weight of titanium ensures that the large
    volumes remain light.


    The rounded silhouettes of the Fifties, typical of vintage Le Corbusier, are given a new take for men and
    women featuring a modern-techno look. Even the more squared frame is presented in both men’s and
    women’s versions, remaining loyal to the retro look and enlarging the lenses to the extent that the titanium is
    transformed into an almost imperceptible line. The unisex model experiments with the concept of the oversize
    mask; the acetate arm is covered with a thin lamina of steel.


    Moncler Lunettes made its debut appearance last March at Mido, the international eyewear fair in Milan.
    Designed for urban use, not to mention the most exclusive high altitude resorts, the models of the Moncler
    Lunettes collection are made entirely in Italy.


    The Moncler Lunettes collection is already available to members of the public in Moncler boutiques and
    the online store, as well as being distributed in an exclusive network of opticians worldwide. The models
    designed by Pharrell Williams will be distributed in Moncler boutiques, online on moncler.com and in selected
    multibrand concept stores and international opticians from October.

     

     

    Moncler was founded in Grenoble, France, in 1952 and is currently headquartered in Milan, Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. This makes the Moncler collections the quintessence of outwear that marries the extreme demands of nature with those of city life. In 2003 Remo Ruffini took over the company, of which he is currently President. Moncler manufactures and directly distributes men’s, women’s and accessory collections through its boutiques and in exclusive international department stores and multi-brand outlets.

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